Our goal is to build a trusted marketplace for both buyers and sellers.
When buyers commit to buying they may be doing so in a supply limited and competitive context - but still have choice. In this context where they 'win' the lot the experience when it is subsequently cancelled and not honoured by the seller is obviously very poor and not one that instills trust in the system that is in place. Therefore we try and encourage sellers to only place lots up they intend to honour (agree to sell) and whilst it is within the seller's rights not to do so, we would ask they consider the other party and their context before doing so.
Our goal is build a trusted marketplace where the lots being offered can be relied upon to be 'real' and where sellers are not 'fishing' for price point validation.